Brand Story
Enjoying a quick holiday in Paris, I was walking along the Champs-Élysées, trying to build my wardrobe with a few pieces from my favorite fashion houses. However, it wasn’t all fun, I had a mission, to replace my favorite watch, that I had bought a dozen years ago from the avenue. After visiting countless stores, boutiques, and jewelers I left empty handed. I couldn’t find a single watch similar to the one I had bought all those years ago. It was a Parisian memento that inspired my fashion career and kept bring me back to the City of Lights. As I found myself sitting at the Arc de Triomphe is when inspiration struck. I decided if I couldn’t find that watch I loved, I would create one. Inspired by the quality and style of French couture, I decided it was time to turn my passion into my living and that day, Yves Camani was born!
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